How Universal Search affects your Health Insurance Business
Anyone who has ever put effort into running a marketing campaign to promote a health insurance company will be quick to tell you success stories are few and far between. Selling health insurance is not an easy task and what’s more, promoting this type of business can cost a fortune.
It’s fair to say that most health insurance agents have abandoned the pay per click method of advertising mainly because of the introduction of quality scoring on Google. Due to ineffective optimization of the landing pages and websites the battle for success has become more and more expensive and this has resulted in the days of simple Adwords campaigns being a thing of the past.
Paid advertising is hard when you have to compete with all the big corporations. There is only a limited amount of high traffic keywords, so chances are that the small type health insurance business will not be able to keep up with the bidding. Prices of $9-15 per click are not unusual.
Traditional SEO takes a long time and there is no guarantee that you are actually get the desired ranking in the organic listings in the search engines. Even in the organic listings the competition is fierce, with aged domains of giant insurance corporations, tons of backlinks, Google ranking and so forth.
Everything did actually change for the better with the introduction of universal search in the search engines. The Internet world has reached a new dimension and there is tons of traffic out there. For example, YouTube, the popular video sharing site has exceeded the success of Yahoo as a search engine.
Shopping, video, news and blog results are all pulled by the universal search of search engines and offer the consumer a selection of sources in many different formats.
That means health insurance marketing of today cannot only focus on search engines anymore, but needs to also include strategies to promote health insurance plans and agents through videos, blogs, social networking websites and other Web 2.0 properties. The traffic on these websites combines is far greater than the traffic on search engines. So start a blog, shoot some videos and display your health insurance services in new and exciting ways.
John Harvey shows how to use online videos for health insurance marketing: Ohio Individual Health Insurance and Ohio Health Insurance Quote